Myntra Video Management System (VMS) for Sellers: Features, Limitations & Why Brands Still Need an Independent VMS

In the fast-moving world of ecommerce, accuracy in order fulfillment is no longer optional — it directly influences seller ratings, margins, and marketplace visibility. Fake returns, wrong item disputes, and damaged product claims have risen sharply, leaving sellers with one clear requirement:

👉 Reliable, time-stamped video proof of the packing process.

To improve transparency, Myntra introduced its own Video Management System (VMS) — a structured way to record packing videos for every order. While this is a progressive step, sellers increasingly realize that Myntra’s system is not a complete video management system (VMS) for ecommerce, nor a full ecommerce video management system.

Myntra’s VMS handles Myntra-only workflows, not the seller’s entire multi-channel business.

Sellers who operate on Amazon, Flipkart, Ajio, Meesho, Shopify, and their D2C stores need a unified, independent video proof system for online sellers — a robust VMS for ecommerce, and a dedicated order packing video system like TrackVid that covers all platforms, not just Myntra shipments.

This article breaks down:
- What Myntra’s VMS does well
- Where it falls short
- Why top brands implement their own ecommerce video management system alongside Myntra’s
- How TrackVid delivers 10× operational efficiency through advanced order fulfillment video management

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📌 What Is a Video Management System (VMS)?

A Video Management System is software that records, stores, and links packing videos to order IDs.

In ecommerce, a true video management system (VMS) for ecommerce ensures irrefutable proof during disputes such as:
- Wrong item received
- Damaged delivery
- “Item not as described” claims
- Fake returns
- Missing items

Myntra’s VMS fulfills this purpose only for Myntra orders. It is not a cross-platform video monitoring system for e-commerce, nor is it a universal packing video software for ecommerce suitable for all marketplaces.

This is where independent platforms like TrackVid come in — offering a full video based order fulfillment system across every ecommerce channel.

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⭐ What Myntra’s VMS Gets Right

Myntra’s VMS has strong, reliable features that support sellers on the Myntra platform.

1. Automated Packing Video Recording

When a packer scans the label, the recording automatically begins. It captures: - Product condition - Tags/MRP/barcodes - Packaging steps - Final sealing

This is valuable for Myntra disputes, but still not a complete order packing video system across all channels.

2. Time-Stamped Documentation

Each packing video is tagged with: - Time - Date - Order ID

This aligns with best practices in order fulfillment video management.

3. Easy Retrieval

Sellers can search by order ID and instantly retrieve the right video.

4. Real-time Monitoring

Supervisors can watch live packing footage — a limited version of a video monitoring system for e-commerce.

5. Secure Storage

Videos remain accessible only to authorized staff.

6. Reporting Tools

Basic packing performance metrics are available.

There’s nothing wrong with Myntra’s VMS — it simply isn’t a multi-purpose VMS for ecommerce.

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⚠️ Where Myntra’s VMS Falls Short (Real Limitations Sellers Face)

These are not failures — they are natural limitations of any marketplace-specific solution.

1. Works ONLY for Myntra orders

You’re not running a "Myntra business." You are running an ecommerce business.

You still need:
- A video management system (VMS) for ecommerce
- Packing video software for ecommerce
- Video proof system for online sellers

For platforms like:
- Amazon
- Flipkart
- Ajio
- Snapdeal
- Nykaa
- Meesho
- Tatacliq
- Shopify / WooCommerce
- B2B shipments
- Inter-warehouse transfers
- Courier disputes

Myntra’s VMS doesn’t support this.
TrackVid does — with a unified ecommerce video management dashboard.

2. No unified vault for evidence

A modern VMS should provide a single dashboard where: - All marketplace orders - All packing videos - All return videos - All dispute proofs

…are centralized.

Myntra’s VMS stores only Myntra videos.
TrackVid offers cross-platform order fulfillment video management.

3. No return-inspection recording

Sellers also need: - Return unboxing videos - Damage grading visuals - Return fraud detection - Courier liability evidence

A complete video based order fulfillment system includes outbound + inbound.
TrackVid does this.

4. No advanced QC workflows

Modern warehouses require: - Multi-angle cameras - AI verification - SOP-based video steps - Automated quality scoring - Packaging error detection

TrackVid’s video monitoring system for e-commerce excels here.

5. No support for non-Myntra disputes

When claims are rejected on Amazon, Flipkart, or Meesho — Myntra VMS cannot help.

TrackVid’s ecommerce video management system supports every dispute across every platform.

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🔍 Myntra VMS vs TrackVid VMS — Quick Comparison

| Feature | Myntra VMS | TrackVid VMS | |--------|------------|----------------| | Platform Coverage | Myntra only | All marketplaces + D2C | | Packing Videos | Yes | Yes | | Return Inspection | No | Yes | | Multi-channel Dashboard | No | Yes | | AI-based QC | No | Yes | | Dispute Proof Export | Myntra only | All platforms | | Multi-warehouse Support | Limited | Full | | Data Ownership | Limited | Full | | Custom Workflows | No | Yes |

A marketplace VMS solves marketplace requirements. A full VMS like TrackVid solves your business requirements.

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🔧 How Sellers Use Both (Smart Workflow)

Top brands follow a hybrid strategy:

Myntra VMS → for Myntra disputes TrackVid VMS → for ALL platforms + advanced QC + returns + evidence library

This dual setup:
- Maintains Myntra compliance
- Reduces fraud across channels
- Centralizes brand-wide order fulfillment video management
- Strengthens finance reconciliation
- Improves dispute approvals
- Enhances warehouse discipline

This is the most scalable VMS for ecommerce.

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⭐ Benefits of Using TrackVid Alongside Myntra’s VMS

1. Unified Proof Vault Across Marketplaces

TrackVid stores all videos from: Amazon, Flipkart, Myntra, Ajio, Meesho — all in one dashboard.

2. 50–70% Drop in Fake Return Approvals

Video tagging + structured evidence = wins claims faster.

3. Stronger Finance & Reconciliation

Both outbound and inbound videos are logged — a complete video proof system for online sellers.

4. Faster Claim Approvals

Marketplace teams respond much faster to organized evidence.

5. Increased Warehouse Accountability

TrackVid’s video monitoring system for e-commerce enforces packer accuracy.

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📦 Conclusion

Myntra’s VMS is a strong step for transparent Myntra fulfillment. But for sellers running multi-channel ecommerce operations, a marketplace-specific tool is not enough.

To protect margins, reduce fraud, and gain complete operational visibility across channels, sellers need an independent video management system (VMS) for ecommerce — a platform built for all marketplaces, not just one.

Myntra VMS helps you on Myntra. TrackVid helps you everywhere — with full ecommerce video management.